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Privacy Policy for Spell Step UK

Last Updated: November 2026

This Privacy Policy describes how Spell Step UK (“we”, “us”, or “our”) handles personal information collected, processed, or stored when you or your child use our mobile application and related web services (collectively, the “App”).

We are committed to protecting the privacy and personal data of all our users, particularly young learners.

1. Information We Collect and Process

A. Local Profile Data (Stored On-Device)

To provide a personalised learning experience, the App stores user configuration and progress data locally on your device (using secure local device storage):

  • Profile & Child Information: Child display name, date of birth / age tier, avatar/buddy selection, and selected visual display theme.
  • Educational Progress: Lesson completion states, mastered spelling words and maths equations, activity scores, streak tracking, and daily mission logs.
  • Parental Controls: Hashed PIN codes created by parents or guardians to secure parental settings.

Note: Profile and educational progress data stay on your device and are not uploaded to central tracking servers.

B. Subscription and Purchase Information

If you purchase a premium subscription via Apple App Store or Google Play Store:

  • In-App Purchase Transactions: We use RevenueCat to validate purchase receipts and maintain your premium entitlement status. RevenueCat processes anonymous device identifiers and transaction history to enable subscription features.
  • Payment Processing: All financial transactions are handled directly by Apple (App Store) or Google (Google Play). We do not collect or store credit card or bank account details.

2. Audio & Speech Features (Text-to-Speech)

  • The App uses standard device-native synthesis engines (Text-to-Speech) to pronounce words and mathematical equations.
  • The App does not collect, record, or transmit audio or voice recordings from your device.

3. How We Use Information

We use the local and subscription data exclusively to:

  • Tailor educational content to the child’s age and national curriculum level.
  • Track learning progress, mastery, and streaks locally.
  • Verify and maintain active paid subscriptions across supported devices.

4. Children’s Privacy Protection

Protecting children’s safety and privacy online is paramount:

  • No Behavioural Advertising: We do not serve third-party ads or track children across third-party websites or services.
  • No External Data Sharing: Personal learning progress is not sold or rented to third-party data brokers.
  • Parental Gate: Access to subscription management, account resets, or external links is protected by a parental verification lock (PIN / math challenge).

5. Third-Party Service Providers

We rely on a minimal set of trusted service providers to run the App:

  • RevenueCat: For in-app purchase validation and subscription entitlement management. (Read RevenueCat’s Privacy Policy at https://www.revenuecat.com/privacy).
  • Apple App Store / Google Play Services: For app delivery, core runtime plugins, and platform payment processing.

6. Data Storage & Deletion

Because profile progress is saved locally using on-device storage (Hive):

  • Deleting Your Data: You can reset progress or delete profiles at any time through the in-app parental settings menu, or by uninstalling the application from your device.
  • Data Retention: Uninstalling the application completely removes all locally cached user profile data, logs, and progress history from your device.

7. Contact Us

If you have questions, comments, or concerns regarding this Privacy Policy or our privacy practices, please reach out to us at: